Best Home and Electric is a retailer of electrical appliances, sound and vision
equipment and selected furniture lines. The chain offers branded merchandise to its targeted customers in the LSM 4 to 7 group.
The electronic catalogue is used extensively to market furniture ranges and furniture now accounts for 37.2% of sales in the chain.
Stores are smaller than Lewis stores and average 138 m2, being located mainly in high traffic areas with high trading densities.