Lewis is South Africa's largest furniture brand and contributes 81% of the group's merchandise sales. Stores sell a range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 target market.
Stores are generally located in main streets and town centres. Each store carries a basic range of merchandise and
stores then select a further optional range to cater for specific markets and regional differences. Lewis has 508 stores, including 57 stores in Botswana, Lesotho, Namibia and Swaziland.
Conventional stores average 450m2 and the smaller format stores 250m2. The smaller format store, introduced five
years ago, has enabled the chain to gain access to high traffic areas at more affordable rentals. This store format offers customers key merchandise lines, with the full range available on the electronic catalogue and display screens in-store. Lewis now has 168 small format stores in its portfolio, an increase of 38 stores from last year.read more…